Intellectual Property (IP) intends to safeguard the proprietary rights of creators, innovators, and inventors by affording them exclusively control and commercial benefit from their original concepts and work. In a time when our world is being profoundly shaped by the digital realm, this legal framework has become increasingly significant.

There are several types of intellectual property including but not exclusive to:

• Copyright: protects the original creative work of a creator by granting exclusive rights over their work

• Trademarks: prevents the unauthorised use of symbols, names and designs that represent a particular product or service

• Patents: protects an inventor’s rights over their creation for a specified period Industrial design: protects the visual design of objects Trade secrets: protects confidential, competitive business information

• Rights of publicity and personality: protecting an individual’s personal attributes

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